Serums. What are they and why should you use them?

Serums are designed to deliver a concentrated dose of ingredients to the skin. Applied after cleansing and toning, and before moisturiser, the higher concentration of active ingredients in serums typically mean you’ll see results in a shorter amount of time.

Serums are great for targeting skin issues such as dullness, fine lines, discolouration and acne. They will often soothe sensitive skin and protect it from future damage. The thin viscosity means they’re easily and quickly absorbed, and feel light on the skin.

There’s so many options, which serum is right for me?

Well, this depends on what results you are looking for. We’ve outlined below some key ingredients to look for, and the benefits to your skin.

Fine lines: 

Anti-ageing products are designed to encourage skin renewal and collagen production. They deliver a hit of moisture and vitamins for plump, bright skin.

Key ingredients: Hyaluronic Acid, Collagen, Vitamin C

What you want: Fewer fine lines, protect against wrinkles

Purpose: Encourage skin renewal, and collagen production

Product: Hyaluronic B5 Serum, Rejuvenate Me Vitamin C Serum

Instructions: best applied at night, which allows the ingredients to work with your skin’s natural renewal process

Dullness + Discolouration: 

Brightening serums are full of antioxidants and pigment-correcting ingredients to improve skin tone. 

Key ingredients: Ferulic Acid, Vitamin C

What you want: Luminous, glowing skin

Purpose: even out skin tone, brighten dull skill and protect against free radicals

Product: ACURE Vit C + Ferulic Acid Brightening Serum

Instructions: best applied in the morning, to protect the skin against free radicals and environmental factors through the day

Skin texture:

Key ingredients: Glycolic Acid, Lactic Acid

What you want: gentle resurfacing; dewy, glowing skin

Purpose: Gentle resurfacing to reveal fresh smooth skin

Product: ACURE Resurfacing Inter-Gly-Lactic Serum

Instructions: can be applied morning or night, best used once/day.

Serums are beneficial for skin of all ages, for men and women.  Apply to the face, neck and decolletage, once or twice a day, after cleansing and toning the skin. Use broad gentle upward strokes, starting at the decolletage and moving upwards. Serums are a powerful addition to your routine that will improve and protect your skin.

Each serum that Every Sunday stocks is cruelty-free and vegan, and hand-picked by our team, because they love the product.